diff --git a/ChangeLog b/ChangeLog
index 13c3d3ffc..a8d8d05a3 100644
--- a/ChangeLog
+++ b/ChangeLog
@@ -7,6 +7,7 @@ Core
 * Fix js_to_json(): correct octal or hexadecimal number detection
 
 Extractors
++ [litv] Support 'promo' URLs (#10385)
 * [snotr] Fix extraction (#10338)
 * [n-tv.de] Fix extraction (#10331)
 
diff --git a/youtube_dl/extractor/litv.py b/youtube_dl/extractor/litv.py
index 3356d015d..05c6579f1 100644
--- a/youtube_dl/extractor/litv.py
+++ b/youtube_dl/extractor/litv.py
@@ -14,7 +14,7 @@ from ..utils import (
 
 
 class LiTVIE(InfoExtractor):
-    _VALID_URL = r'https?://www\.litv\.tv/vod/[^/]+/content\.do\?.*?\bid=(?P<id>[^&]+)'
+    _VALID_URL = r'https?://www\.litv\.tv/(?:vod|promo)/[^/]+/(?:content\.do)?\?.*?\b(?:content_)?id=(?P<id>[^&]+)'
 
     _URL_TEMPLATE = 'https://www.litv.tv/vod/%s/content.do?id=%s'
 
@@ -27,6 +27,7 @@ class LiTVIE(InfoExtractor):
         'playlist_count': 50,
     }, {
         'url': 'https://www.litv.tv/vod/drama/content.do?brc_id=root&id=VOD00041610&isUHEnabled=true&autoPlay=1',
+        'md5': '969e343d9244778cb29acec608e53640',
         'info_dict': {
             'id': 'VOD00041610',
             'ext': 'mp4',
@@ -37,7 +38,16 @@ class LiTVIE(InfoExtractor):
         },
         'params': {
             'noplaylist': True,
-            'skip_download': True,  # m3u8 download
+        },
+        'skip': 'Georestricted to Taiwan',
+    }, {
+        'url': 'https://www.litv.tv/promo/miyuezhuan/?content_id=VOD00044841&',
+        'md5': '88322ea132f848d6e3e18b32a832b918',
+        'info_dict': {
+            'id': 'VOD00044841',
+            'ext': 'mp4',
+            'title': '芈月傳第1集　霸星芈月降世楚國',
+            'description': '楚威王二年，太史令唐昧夜觀星象，發現霸星即將現世。王后得知霸星的預言後，想盡辦法不讓孩子順利出生，幸得莒姬相護化解危機。沒想到眾人期待下出生的霸星卻是位公主，楚威王對此失望至極。楚王后命人將女嬰丟棄河中，居然奇蹟似的被少司命像攔下，楚威王認為此女非同凡響，為她取名芈月。',
         },
         'skip': 'Georestricted to Taiwan',
     }]
@@ -92,13 +102,18 @@ class LiTVIE(InfoExtractor):
         # endpoint gives the same result as the data embedded in the webpage.
         # If georestricted, there are no embedded data, so an extra request is
         # necessary to get the error code
+        if 'assetId' not in view_data:
+            view_data = self._download_json(
+                'https://www.litv.tv/vod/ajax/getProgramInfo', video_id,
+                query={'contentId': video_id},
+                headers={'Accept': 'application/json'})
         video_data = self._parse_json(self._search_regex(
             r'uiHlsUrl\s*=\s*testBackendData\(([^;]+)\);',
             webpage, 'video data', default='{}'), video_id)
         if not video_data:
             payload = {
                 'assetId': view_data['assetId'],
-                'watchDevices': vod_data['watchDevices'],
+                'watchDevices': view_data['watchDevices'],
                 'contentType': view_data['contentType'],
             }
             video_data = self._download_json(
@@ -115,7 +130,8 @@ class LiTVIE(InfoExtractor):
             raise ExtractorError('Unexpected result from %s' % self.IE_NAME)
 
         formats = self._extract_m3u8_formats(
-            video_data['fullpath'], video_id, ext='mp4', m3u8_id='hls')
+            video_data['fullpath'], video_id, ext='mp4',
+            entry_protocol='m3u8_native', m3u8_id='hls')
         for a_format in formats:
             # LiTV HLS segments doesn't like compressions
             a_format.setdefault('http_headers', {})['Youtubedl-no-compression'] = True