diff --git a/youtube_dl/extractor/jwplatform.py b/youtube_dl/extractor/jwplatform.py
index dfa07e423..c34b5f5e6 100644
--- a/youtube_dl/extractor/jwplatform.py
+++ b/youtube_dl/extractor/jwplatform.py
@@ -4,6 +4,7 @@ from __future__ import unicode_literals
 import re
 
 from .common import InfoExtractor
+from ..utils import unsmuggle_url
 
 
 class JWPlatformIE(InfoExtractor):
@@ -36,6 +37,10 @@ class JWPlatformIE(InfoExtractor):
             webpage)
 
     def _real_extract(self, url):
+        url, smuggled_data = unsmuggle_url(url, {})
+        self._initialize_geo_bypass({
+            'countries': smuggled_data.get('geo_countries'),
+        })
         video_id = self._match_id(url)
         json_data = self._download_json('https://cdn.jwplayer.com/v2/media/' + video_id, video_id)
         return self._parse_jwplayer_data(json_data, video_id)