diff --git a/youtube_dl/extractor/instagram.py b/youtube_dl/extractor/instagram.py
index fce179000..c158f2064 100644
--- a/youtube_dl/extractor/instagram.py
+++ b/youtube_dl/extractor/instagram.py
@@ -10,7 +10,7 @@ from ..utils import (
 
 
 class InstagramIE(InfoExtractor):
-    _VALID_URL = r'https://instagram\.com/p/(?P<id>[^/?#&]+)'
+    _VALID_URL = r'https?://(?:www\.)?instagram\.com/p/(?P<id>[^/?#&]+)'
     _TESTS = [{
         'url': 'https://instagram.com/p/aye83DjauH/?foo=bar#abc',
         'md5': '0d2da106a9d2631273e192b372806516',